Interested in the new Sony KDL40HX753BU? The Sony KDL-40HX753BU is a 40-inch Widescreen Full HD 1080p LCD TV with Freeview HD.
The new slim BRAVIA HX753 series is a real eye-catcher. With its 2D and 3D image quality, it sets new standards in its class. The new Dynamic Edge LED backlight with dimming frame provides high contrast values. The X-Reality image processor optimizes the picture quality of each video signal lasting and Motionflow 400Hz XR ensures optimal sharpness of movement – for example, action-packed movies and sports broadcasts.
Per DLNA, integrated wireless LAN and the HX75 series is easily incorporated into a home network and offers convenient Internet access to limitless entertainment content and social networks. USB HDD recording also makes it possible to delayed shipments ¬ commissioned to look at. With the live pause function during programs may be interrupted and later delayed further be seen. A home theater experience, so comprehensive, realistic and natural, like being there live! The future-proof choice for those who require more than a mere default.
Natural image details thanks to the X-reality image processor
Experience amazing picture quality that you see now Blu-ray movies, regular TV program or Internet video compressed with low resolution. Sony’s unique X-reality technology optimizes the image resolution from any source. The signals will be exempt from any noise before proceeding with the scaling and the IP conversion. Following are textures, contours, colors, contrast and optimized and adapted to each scene. Do not miss the perfect viewing experience with Sony’s HX753 series! 
Experience natural contrasts thanks to Dynamic Edge LED backlight
Enjoy a beautiful, high-contrast TV image and lower energy costs. The Dynamic Edge LED technology allows the analysis of the video signal and adjust the backlight to keep power consumption as low as possible is controlled during the image rendering. In addition, a contrast enhanced algorithm, the signal level, which are responsible for the brightness and contrast. As a result, up to 15% energy savings with improved contrast and no reduction in brightness can be achieved.
Available to buy for £899
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